Dell has been an early adopter of social media tools. Other than Apple that uses them for creating hype Dell uses social media in the direct business sense: They use Twitter to make money via direct sales among others.
In 2008 Dell managed to earn 2 million in revenue on Twitter which is a considerable amount unless you compare it to the overall revenue. In 2008 the Dell revenue was 61,1 billion dollars. So at the end of the day it’s not much for such an international corporation.
