One of the key areas I’ve been trying to improve recently is my own time-management and productivity. In search engine marketing (SEM) it’s very common to have a wide-range of tasks and projects on-the-go simultaneously. Personally, I don’t have a project/account management background, but it is something I’ve been very keen on improving. And a large part of this is ensuring that I’m working productively towards key goals and targets – as opposed to being reactive and busy for the sake of being busy!
A great help to this recently has been by learning about GTD (Getting Things Done) by David Allen. If you don’t know anything about GTD or David Allen, when you get a spare 45 minutes I would strongly recommend watching this video presentation given to the Googleplex in 2007:
