Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some significant flaws and shortcomings though.
Recently there is an enormous amount of social media marketing advice floating around the blogosphere. Much of it is repetitive, much is obsolete, much is quite useless for most business owners. It’s simply social media marketing confusion.
Stop it, stop reading all that.
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