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Posts Tagged ‘twitter’

Twitter Monopoly for Stream Ads: What Does it Mean for Business?

Posted on May 29th, 2010 by Tad Chef

Welcome back to the weekly Twitter column. The biggest and saddest Twitter news this week was another blow to the Twitter app developer community: Twitter banned all third party stream ads to monopolize advertising for it’s own “featured tweets” ad platform.

While on the one hand, it’s understandable, Google doesn’t allow competing services to sell ads in search results either, on the other hand this a typical measure to stifle competition we all love to hate.
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Twitter Friday: Do We Really Need Racial Profiling?

Posted on May 1st, 2010 by Tad Chef

Typical Twitter user: Well educated, high income, uses it for marketing and business purposes. Source.

Welcome back to the weekly Twitter column. This time I’ll tell you something about statistics. I love statistics. Statistics make business sense. So I’m eagerly studying all kinds of statistics, especially those dealing with social media and Twitter in particular.

This time a statistic mentioned in a respectable business publication made me cringe though. It says that 25% of [American] Twitter users are black while only 12% of the US population is black. So basically this statistic is saying:

Help!!! Twitter is full of black people!

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Buy Your Way to the Top of Twitter Search Results and Other Issues

Posted on April 17th, 2010 by Tad Chef

Retweeted Starbucks ad aka promoted tweet. No sign of it being an ad.

Welcome back to the weekly Twitter column. Last week we have witnessed a lot of news about and from Twitter. The most important one seems to be the appearance of Twitter ads aka promoted tweets. From now on you can

buy your way to the top of Twitter search results.

I’ve written about the uselessness of Twitter search just a few days ago. This is just the last nail in the coffin of Twitter search if you ask me. This may be just my opinion though. Thus I’ve collected some insightful articles dealing with the emergence of Twitter ads.

Several other more or less troubling news around Twitter have been prominent last week as well. Some of them sound quite positive but also have significant negative consequences.
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35 Crucial SEO, Twitter & Social Media Statistics for Business People

Posted on March 17th, 2010 by Tad Chef

Numbers and statistics are never true by themselves, it always depends on how you interpret them. On the other hand, without numbers you have no idea what’s going on. Thus we have to study statistics and all other data we can get to stay in business.

Here I’ve collected 35 crucial SEO, Twitter & social media statistics for business people to get an overview of what’s going on actually.
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Survey: People Who Quit Twitter Out of Boredom Haven’t Tried Hard Enough

Posted on March 6th, 2010 by Tad Chef

This week’s Twitter column is about a very intriguing survey by Neicole Crepeau. She surveyed 336 Internet users asking them several questions about their Twitter usage and perception. The most note-worthy finding is that most of those who have quit Twitter did it out of boredom.

At the same time these people didn’t use Twitter in a way that made Twitter interesting in the first place. So in a way it’s a self-fulfilling prophecy: You use Twitter in a boring way and you quickly get bored of it. Continue Reading »

Nofollow: Twitter Now Distrusts Everything You Say

Posted on February 27th, 2010 by Tad Chef

Twitter and nofollow is the topic of this week’s Twitter column: While even Google who has introduced, along with other search engines, the nofollow attribute to combat spam a few years ago does not propagate the use of it anymore, Twitter went nofollow big time just recently. What does this mean?

Twitter distrusts everything you say.

Not only outgoing links get the so called link condom so that search engines ignore them. No, now also internal links from your tweets on Twitter get wasted. This means that even when you address us with @seoptimise we don’t get the Google juice due. Continue Reading »

Twitter Crowdsourcing Da Capo: Best of SEO FAQ Thievery

Posted on February 20th, 2010 by Tad Chef

Welcome back to our weekly Twitter column. Last week I hailed Twitter crowdsourcing and suggested some ideas on how to motivate your peers to participate in your blog postings.

It worked very well in my case, the SEO FAQ I asked you to steal. Many readers and Twitter followers have taken part in the whole process. I credited those who added their questions and answers already in the FAQ itself.

This time I want to show off the contributions done after the SEO FAQ was finished, the stolen SEO FAQs.

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Twitter Crowdsourcing How to

Posted on February 13th, 2010 by Tad Chef

Crowd by victoriapeckham.

Welcome back to the weekly Twitter column. Ever since I’m on Twitter I’ve tried to get as many people to participate spontaneously in writing my posts or rather compiling my lists. I always seek contributions for my “30 something” flagship posts. The appropriate term for these kind of participation is crowdsourcing.
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Twitter Traffic Down or Not? In the US Yes, Elsewhere Rising

Posted on December 11th, 2009 by Tad Chef

Twitter Global Traffic Stats 2009

In this week’s Twitter Friday column I want to dissect the news that Twitter traffic is dropping for a few months in a row. Is it true?
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Twitter Friday: We’re Not for Sale but Our Accounts Are

Posted on November 27th, 2009 by Tad Chef

Biz Stone

Biz Stone by Joi

In case you don’t read my Twitter Friday column regularly let me say it again: I’m always quite enthusiastic about the way Twitter embraces business users. There is no other social media site that makes me as comfortable while using it.

This week Twitter co-founder Biz Stone announced paid premium accounts for businesses.
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