Typical Twitter user: Well educated, high income, uses it for marketing and business purposes. Source.

Welcome back to the weekly Twitter column. This time I’ll tell you something about statistics. I love statistics. Statistics make business sense. So I’m eagerly studying all kinds of statistics, especially those dealing with social media and Twitter in particular.

This time a statistic mentioned in a respectable business publication made me cringe though. It says that 25% of [American] Twitter users are black while only 12% of the US population is black. So basically this statistic is saying:

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What’s the most important issue today? The death of Michael Jackson? No, it’s more of an distraction. Most probably the economy, your health or family still matter most to you. You got distracted anyways. Last week another issue was more important than anything else it seemed. It was the election in Iran or rather the ensuing backlash.

Now I don’t mean to say that the Iranian election wasn’t important. It was perhaps one of the more important issues lately compared to the misguided swine flu craze or todays celebrity death.

What’s more striking is that the US government was keen to make the point that the Iran issue was so important that it asked Twitter to postpone its scheduled maintenance.
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Protect yourself from the swine flu scare, wear a mask!

Do you consider dying of swine flu in the next few days? We have the perfect swine flu resource for you, concise and insightful. As this here is a marketing publication, a so called “SEO blog” we will also cover the “viral marketing” aspect of this flu scare.

• Is swine flu really dangerous?

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